Subscription
Recurring monthly or annual revenue for ongoing product value.
An app as an independent business
We launch apps
with manageable economics.
From market research and MVP to paid acquisition, subscriptions, and scaling. You own the product; we build it and drive its growth.
01 · Unit economics
Model the economics first. Scale the ad budget second.
A product becomes a business when acquisition costs stay below the revenue a user generates over their lifetime.
Cost per paying user≈ $30 CAC
CPI $1.50 × 20 installs per purchase
Subscriber lifetime revenue≈ $64 LTV
$8 net × 8 subscription months
01 · Cost per install≈ $1.50CPI
02 · Purchase conversion≈ 5%install → paid
03 · Subscriber acquisition cost≈ $30CAC
04 · Net ARPU≈ $8per month
05 · Lifetime value≈ $64LTV · 8 months
Modelled scenario
CPI $1.50, install-to-purchase conversion 5%, net ARPU $8, average subscription lifetime 8 months. Results depend on the category, country, creatives, and product; this is a model, not a revenue guarantee.
Ad budgetInstallsPaying usersCohort LTV
$5 000≈ 3 333≈ 167≈ $10 688
$10 000≈ 6 667≈ 333≈ $21 312
$25 000≈ 16 667≈ 833≈ $53 312
02 · Monetization
Choose the model around user behavior
Not every idea needs a subscription. Before development, we identify what users will pay for and how often.
In-app purchases
One-time features, content, extensions, or digital goods inside the app.
Advertising
Monetize an active free audience through ads and partnerships.
Hybrid model
Free entry, premium subscriptions, and additional purchases.
03 · Products
We create apps people keep using
Our own products prove what matters most to an audience owner: people come back, keep the app installed, and continue paying for their subscription.
P–01 · Utilities · purchase / subscription
Whoosh Smart Cleaner
iOS · iPadOS · macOS
Not a one-off cleanup, but ongoing storage control: new photos and videos bring users back to the product.
Keep using it for 4+ months10%+
Upgrade to paid48%
P–02 · Finance · subscription model
SubSub - SubTracker
iOS · iPadOS
It removes the anxiety around charges: users return to their budget and upcoming renewals.
Still using it after a month68%
Renew their subscription42%
P–03 · Productivity · subscription model
Hubican: Habit & Goal Tracker
iOS · watchOS · macOS
Daily habits, streaks, and progress create a clear reason to open the app again.
Come back each week5 дней
Renew their subscription47%
04 · Launch system
One team from research to scale
Strategy, design, development, publishing, and growth work as one process with shared economics.
Market research
Find the problem, demand, competitors, and a viable monetization model.
Product economics
Model CPI, CAC, ARPU, LTV, and the conditions required to scale.
MVP
Design the shortest path to first value and build the initial version.
Launch
Publish the app and connect payments, analytics, and acquisition channels.
Optimization
Improve the store page, conversion, retention, and acquisition cost.
Scaling
Increase the ad budget only after validating unit economics.
05 · Engagement model
You finance the product and own the result
Our main model is staged, end-to-end development. Select products with strong hypotheses may qualify for a partnership model.
Build & Own
You fund the app. The code, accounts, data, and product revenue belong to you.
The owner keeps 100% of the product- Staged budget and control
- MVP with measurable economics
- Post-launch support
Venture Partnership
For strong product hypotheses, we may reduce the initial budget and share risk and future revenue.
The team is aligned with growth- Joint product strategy
- Share of subscription revenue
- Decision after hypothesis validation
Idea review
Model your app economics before development
We review the niche, competitors, monetization model, and CPI, CAC, and LTV benchmarks so you can decide whether to launch an MVP.